![]() ![]() The group focuses on one viewpoint at a time, determining if it has validity or moves the project forward. Every idea is examined by each hat-wearer. This person is positive and a natural cheerleader. This person is the fact-checker and reporter.Ī yellow hat. This person leans on emotion and intuition.Ī white hat. This person generates new, fresh ideas.Ī red hat. This person is your project manager.Ī green hat. This person is critical and conservative.Ī blue hat. You can identify each person with a hat, or you could use slips of paper to set them apart. To use this parallel thinking process developed by Edward de Bono, you'll assign six roles. "Gather reports from user interviews, diary studies, or qualitative surveys, and ask each team member who will participate in empathy mapping to read through the research individually prior to the session," says Nick Babich, automation lead at RingCentral and editor-in-chief at UX Planet. The more you know about your market, the more you can fill in those boxes with authority. The exercise is helpful for all design teams, but particularly useful for groups with access to a great deal of potential customer data. Digging into that conflict could help you design a product that's perfect for this person. But that same person might use their phone 15 hours per day. ![]() A potential customer may say that mobile devices are intrusive. Think of a team designing a new type of cell phone. "This is when empathy maps become treasure maps that can uncover nuggets of understanding," she says. You may notice inconsistencies between quadrants, says Sarah Gibbons, chief designer at user experience group, Nielsen Norman. Ask your team to shout out terms or circumstances that have a place in each box. Place a circle at the confluence of those boxes to represent your customer. Each square comes with a label: think, say, do, or feel. Grab a big sheet of paper, and segment it into four quadrants. Empathy MappingĮmpathy mapping is a visual brainstorming tool. These seven exercises can get design thinking teams innovating, communicating and developing. ![]() If you’re struggling to hold meaningful brainstorming sessions, you might need to get creative. When asking your team for more insight and innovation, you’ll need to provide design thinking prompts and questions to start the collaborative process. Idea generation is a core part of the design thinking process. ![]()
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